Talking customer acquisition does not have to be intimidating. After all, it’s mostly common sense, paired with a few tricks of the trade!

The easiest trick? Read More

Every small business has trouble competing against the big guys. There are several things that small businesses don’t do that could really help them out in the way of marketing. Read More

With all the constant change in the digital world, it’s good to understand some norms in the industry. Here is a one stop shop to help with a few of the nuances of using social media. Read More

When the time comes to put together a presentation, we stress out and spend hours at the local print shop getting the perfect font, folder and paper colours to put together the perfect package.

The idea is that we have to have the polished quality of a major motion picture. In reality, the simple answer is to create a conversation around what you're doing. Read More

Google is just about the biggest thing on the Internet. It’s more than just a clever name.

Everyone uses Google in some form or fashion whether they realise it or not. Read More

As a small business manager, “yes” seems to be the pre-loaded response to just about every question.

The problem is, you have to say “no” from time to time in order to keep your efforts focused on what make sense for time and money. Read More