Competition can be tough for a new business on the block! Scrounging up funds to cover publicity, advertising and media costs is even tougher.
Your story is important to you, but is it newsworthy?
Find the news angle when you are sharing your story with the media. Don’t let your size or your resources slow you down.
Play up the small business angle and show your passion.
Local businesses can thrive by reaching out to other local outlets - radio shows, magazines, newspapers, blogs, newsletters, etc.
Make a connection and offer up your expertise to act as a commentator, guest speaker, columnist or feature writer and get your name out there, at no extra cost!
